For Ordsall Hall we were given the brief Curiousity and to come up with and create a range of products that could be sold in their gift shop, the main product was to be sold for under £5 and the other products were a price of choice.
10th October 2017 – Initial meeting with Ordsall Hall.
This initial meeting was to gather information about the place and also what the clients were looking for, I found that the clients were very open to any ideas and did not talk about anything specific that they wanted. I wrote down around 2 pages of bullet points and these are the ones I found most useful.
- They have 30,000 visitors per year, 50% of the people are local and the other 50% are from away.
- Alot of the local people are school groups and adult tour groups.
- Family is very important.
- The shop at the moment is not hitting all the age ranges or target audiences.
- They wanted a product that was specific to the venue.
- Lavender is an important symbol to them.
- 1360s is when the oldest part of the building was built.
- 1512 the great hall was built.
- 1648 is when the brick work is from.
- Most of the furniture are replicas, the most original piece is the bed in the master bedroom which belonged to the Radcliffe Family who were either the original owners of the house or a wealthy family who lived there a very long time ago.
- The building was a family house for 300s.
- The allotments were used in World war 1 for growing food.
- The building is said to be haunted and there are events during the year and halloween for ghost hunts.
- Age range 25-35, there is nothing really for this age range in the shop.
After this meeting we were allowed to walk around the site and take photos for inspiration.
After going to Ordsall and taking pictures I had alot of inspiration, I started by looking at the photos I had taken and came up with 3 solid ideas.
Idea 1 – This idea is based of the dress that is in one of the bedrooms which I really liked, I thought that this was one of the most memorible objects in the building and that people would relate it to the Hall and also I thought that this would symbolise the people that have lived in the hall through history. I drew the dress and then coloured copies using watercolours, I decided that I would paint one simple with normal colours and more like the original dress and then I wanted one that would stand out and this was because I did not just want normal designs but I wanted to also put life into them are reality can be very boring to me and painting this way is more fun for me on a very simple image.
Idea 2 – This idea was based around the brickwork and also the design of the building its self, I wanted to include this idea because the building is very well designed and built and is very eye catching in the area that it is in as it looks very out of place to its surroundings. I picked a part of the building that I could work with but also a part that I thought was the best and this was it was because the roof has a very tudor look to it which I thought was a big part of the hall and to the history of the building and also how clean this part of the building was and apart from the tables and chairs there was nothing obstructing the view of the building but also nothing distracting you form the main features, I had also attempted to draw the whole building and failed many times as I could not get the proportions right and after this I started sketching parts of the building and found this alot more successful. I did the same thing with this idea where I drew the image and then started using water colour on copies, I also created a normal painting using the original colours such as browns and greys but I also created one that would stand out like with Idea 1. At the end of creating these pieces i used white and black finliners to define the image but also add more detail like the brick work and the window lines.
Idea 3 – My third idea is based off the flowers around the grounds because the gardens and the plants have just as much history to the place as the building and and people as the land has been used to grow crops and flowers for years and was a huge part of the peoples lives. The started by drawing from the images and than using finliners to colour them, I wanted to make them very original and on some of them I used different techniques such as line and tone. After this I decided that I did not just want these images to be the final outcome because I did not think they were as successful as I wanted them to be and at this time I was also thinking about the products that I would be placing these designs onto and decided that it would of been better to also create little simple versions of these flowers.
I plan to use these designs on a range of different products that would be sold for different prices to complete one of the briefs main sections. I am not planning on creating the products or manufacturing the product myself but instead I want to create a design or image that can be placed on multiple different products because I think that Ordsall have ways of ordering products and also a way to customise them so that my images could be added. My intention is to sell them the image rather than the product.
Products ideas –
I have a range of ideas for my designs and will pick the best ones that will present my designs well.
- Key rings.
- Place Matts / Coasters
- Post cards
Design Sheets –
I decided to create some design sheets for when we met again with Ordsall Hall as this time we would be presenting our ideas to see how they would respond. I picked 3 of the items that I had thought of and chosen keyrings, mugs and coasters.
I created design sheets for all of my ideas and then came up with ways that they would be printed onto the products, I decided that Idea 1 and 2 would be prints that would be redrawn and painted and then scanned and printed onto the objects but would also work as prints and post cards if Ordsall Hall wanted that. For Idea 2 I also wanted to create a wooden keyring that would be etched by a laser cutter. Then for Idea 3 I picked the design from my flower designs that I thought was best but also represented the site the most, I decided to go for the lavender design because this was a big part of the place which I think the people in the first meeting talked about quite alot and as the main flower in the gardens I thought this was more fitting than the others and I did not want create more than 3 sheet because I thought it would be too much.
All though I only made 3 official design sheets for the presentation I also made design sheets for the other flower designs because I did not want them to not be used and I also wanted to know what they would look like on design sheets before I made my final decision.
Presentation Feedback –
- Wooden Dress Keyring is a good idea. – Design 1.
- Think about using heat ink to show the white lady (appears when the mug changes temperature)and this would mostly appeal to the ghost hunter groups. – Design 2.
- The outgoing paintings are alittle too much and have a very bauhaus style and does not represent the building – Design 1 & 2.
- Very customised and simple – Design 3.
- Not all about Ordsall Hall and can be bought as a gift for someone who has not been – Design 3
- Can be used on a wide range of different products including tea towels, aprons and broaches.
- The Lavender design is the strongest of the 3 designs.
- Design a range of domestic kitchen products.
- Could design a cup and saucer gift set.
Final design sheets and development –
For development I decided to move forward with the lavender design and took the simple design onto a graphics tablet and drew them in different sizes and colours, after this I took the one that I thought was the most effective and then created patterns and also photoshopped these onto different items.
For the final meeting with Ordsall Hall I made 2 more design sheets filled with my final ideas and development, the first design sheets showed my different lavenders and patte
rns so that they were easy to see as appose to only looking at them photoshopped on the products, I wanted to make them look professional and had decided to make all these patterns and designs into little booklets and then they would be easy to present but I was advised not to go with this idea by a tutor so instead I put them onto a sheet but layered them so that they could all be seen easily and included but also so they would all fit onto one sheet, my main problem with this is that the only thing I could use that would make it so that each page would flip over was masking tape and if I had used glue or double sided tape there would of been no way of moving them to see the others underneath.
The second sheet showed all the products that I had photoshopped the designs onto which included the 2 original ideas of the mug and the coasters but I decided to develop them as for the mugs I created more than 1 design and also I wanted to see what the products would look like in a proffessional format. I also added new products and these were cutlery, aprons and tea towels and this was because I was thinking of things in the kitchen.
- Mug: £5 – £8
- Coasters: £4 – £12 per set of 4
- Apron: £10
- Cutlery: £10 – £15
- Tea towel: £8 – £11
Selling price: We were told to come up with different products with different price ranges with the first one being under £5. These cost prices are from some of the first online distributors that I saw and also handle the printing aswell and they are always more expensive when buying if its for personal, because I want to sell my designs rather than the product. I am also assuming that when bought in bulk the price would be cut and then the selling price would be less and this is the idea I had for the mug that if bought in bulk they would be able to be sold for £5, the coasters would be sold for £5 – £12, aprons £15, cutlery £20 and tea towels between £14 and £20
Last Feedback –
- Have taken on the Feeback from the first presentation.
- Developed presentation techniques.
- Maybe develop the cutlery into a childs cutlery and also add more like an egg cup or a plate and bowl, look at what is sold in mother care.
- Appeals to a range of different ages.
I feel like this project was very successful and I think I have completed most of the criteria that I was given and that I have enough development work to back up my final outcome. I am really glad I was able to use a graphics tablet for my final work and even though I did not use it to its full extent I was able to use it simply and it is a start to what I want to do. One thing I would really like to improve is the ability to draw more loosely because I feel all my drawings for this are very defined and I want to be able to draw loosely with different drawing materials and not worry about stray lines. The experience of this project has also not been as stressful as other projects that we have had and has been quite laid back.